Pure Color

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Pure Color
Low ammonia content color

A creamy and homogeneous mixture with low ammonia content resulting in a rich, shiny, vibrant and long-lasting color. The formula is enriched with Goji Berries and Carob, Cherry and Walnut extracts to give brightness, elasticity and softness to hair, while the high purity pigments are a guarantee of brilliance, stability and faithful results over time.

The result is always even: a solid and even color on roots, the length and ends. Available in 84 different shades.


First treatment: start at the back of the head by applying the mixture obtained, strand by strand, from about 2 cm from the scalp along the entire length of the hair. Let it set for 20 minutes while preparing the other color for the base and apply. Let it set for 30 minutes for a total of 50 minutes.

For regrowth: start from the front down to the back of the neck. Setting time is 30 minutes (40/50 minutes for super lighteners).

Rinse: emulsify the color well before, without adding water, then add water in small amounts. Rinse thoroughly. Shampoo, rinse and finish with the acidifying after-color treatment. Let it set for a few minutes and then rinse.


  • 1:1,5

  • Goji Berries – anti-oxidant, protecting against UV rays
  • Carob wood – anti-ageing, nourishing and soothing
  • Cherry wood – anti-ageing, nourishing, energising
  • Walnut wood – detoxifying, nourishing, protects color

Additional information

Weight 250 g